Southeast Area Transit District > News > Plans > SEAT Launches Innovative On-Demand Ride Share Service Passengers Can Hail Customized Trip Through Smartphone App

SEAT Launches Innovative On-Demand Ride Share Service Passengers Can Hail Customized Trip Through Smartphone App

  • Posted by: Leland Brandt

Preston, CT., January 13, 2020 — SEAT is excited to announce the launch of SEAT HOP, a flexible and dynamic on-demand microtransit shuttle service in Stonington, CT.

Similar to ride-hailing services, HOP uses a smartphone app for riders to schedule customized curb-to-curb microtransit trips. A small neighborhood-friendly shuttle bus will pick-up riders and drop them off wherever they wish to travel within the service boundaries. Along the way, the shuttle may pick-up other passengers who also request a ride. The service conveniently accommodates people with disabilities.

The new pilot program will be implemented in partnership with SEAT and TransLoc, a Ford Smart Mobility Company. To use this new ride share program, passengers first download the free TransLoc app to their smartphone and then request a ride. Following a HOP request, the Microtransit app will provide passengers with an estimated pick-up time, track their bus in real-time, and alert them when their ride is about to arrive. Passengers will also be notified when their ride is about to reach their desired destination.

HOP customers will also be able to request same-day rides by calling 860-886-2631 or by going online to Wait times for service are subject to vehicle availability and demand.

The cost to ride is only $2.00 per trip, $1.00 for those eligible for discount fare (seniors, and persons with disabilities); or, riders can use their SEAT passes. The low- cost makes SEAT’s HOP more affordable than a traditional ride-hailing service, which could cost riders more than five times the amount for a similar trip.

This pilot program will operate within Stonington and will run February 3, 2020 through June 30, 2020. If the program goes well, the service will expand and become a part of SEAT’s regular service in Stonington.

SEAT is excited about the new HOP service, and hopes it will provide a more robust and customer-friendly service than the old Route 10 for our Stonington customers.

As American cities grapple with surges in growth and shifting demographics, municipal transit agencies are rethinking how to address greater accessibility and mobility within their metropolitan areas by implementing agency-owned microtransit. This past year has seen a surge in adoption of a new class of flexible on-demand services. These new microtransit services are intended to complement existing fixed route bus, light rail and train services and amend gaps within transit regions. TransLoc has become the largest provider of microtransit solutions to transit agencies in the U.S., with its technology solutions adopted in over 60 cities from coast to coast.

About SEAT
SEAT is New London County’s public transportation provider, offering fixed-route and ADA paratransit services in East Lyme, Griswold, Groton, Lisbon, Montville, New London, Norwich, Waterford and Stonington, and also provides service to Foxwoods and Mohegan Sun .

Jamie Bohli, SEAT Operations Manager,

About TransLoc
Hailed by Fast Company as one of the world’s most innovative companies in transportation, TransLoc (a Ford Smart Mobility company) is the maker of mission-critical transit operations solutions for flexible on-demand and fixed route systems for both public and private transit agencies, universities, and business campus transit systems. Today, TransLoc is the largest provider of agency-owned microtransit systems for municipal transit agencies in the U.S., with the company’s products used at more than 500 agencies. TransLoc is also proud to be a Google Partner through the company’s transit data business. To learn more, visit or follow on Twitter at @TransLoc.

SHIFT Communications for TransLoc
Meg Brenner
[email protected]

Author: Leland Brandt

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